Please find the answers to some of the most frequently asked questions we have encountered. For any other question or comment, no matter how big or small, please click here to contact us; we’d be happy to connect with you.
What is video conferencing?
Video conferencing can be easily described as a telephone conversation that allows you to be face-to-face with one another. The nature of videoconferencing is that it takes place during real-time. For the most part, web conferences take place across the Internet, from PC to PC. This is what is referred to as desktop video conferencing. There is a wide range of hardware and software components that you will need including video/web cameras, microphones, speakers and codecs (to compress the transmitted/received signals). Multipoint conferencing allows three or more participants to sit in a virtual conference room and communicate as if they were sitting right next to each other.
What is a live webcast?
A Live webcast means taking the media and broadcasting it in real time over the Internet. Live media streams are generally provided by a means called true streaming. True streaming sends the information straight to the computer or device without saving the file to a hard disk.
Webcasting vs Web Video Conferencing. What’s the difference?
Webcasting is essentially broadcasting over the internet and is traditionally used for deploying messages from one source to many simultaneous participants.
On the other hand, Web Conferencing is traditionally used as a source to communicate between ‘many-to-many participants’. However, with Web Conferencing, interaction is usually between smaller groups (e.g. think of a business meeting of 6, 12, 24 people) vs. with Webcasting, you can broadcast your message to 50, 500, 50,000 people, or more.
Webcast vs. Webinar. What’s the difference?
A “webcast” refers to information dispersed to a large audience via the Internet. It might be just a simple audio stream, or it might include visual aids, such as presentation slides, recorded video clips, or live software demonstrations.
A “webinar” expands the idea of a webcast into a more interactive format. The experience attempts to reproduce the benefits of attending a live seminar. Audience members can ask questions of the presenter, the speaker can survey or poll the audience and get feedback as he or she delivers the information.
Why can’t I just use YouTube (or its equivalents) for sharing my message?
With Marche Live., you own, control and distribute your content. Your videos can be any length and can be uploaded and deleted anytime. Your videos are searchable and can be programmed to make a categorized library. With public video sharing sites such as YouTube, you must limit the size (length) of your videos, sacrifice quality, and accommodate advertisements, and the occasional slowing down of streaming rate. And most probably, you won’t be allowed to add any links to your videos.
What’s an encoder and why does it matter?
An encoder is a device that grabs the image captured from camera and microphone feeds and converts it into an internet-friendly format. The quality of an encoder dictates the quality of your webcast. At Marche Live we use only the latest encoder technology to ensure a highly reliable stream.
Why does the quality of the servers and encoders impact the quality of streaming?
The encoder’s job is to grab the best quality signal from the camera and audio feeds to output the best streaming image possible. Having the best hardware quality for the encoders makes the quality of the streaming better. The servers receive the image and distribute it to our Content Delivery Network (CDN). Our CDN streams your content through the server located closest to the viewers. This reduces the video buffering time, which in turn, creates a better experience for your audience.
Do participants need to install anything in advance?
No. Our webcast technology does not require any software plug-ins. Our infrastructure is based in Flash and most computers now have Flash installed. Flash has had a bigger penetration than Windows Media allowing it to work flawlessly in MACs and PCs. New technologies like HTML5 will also make plug-ins non-existent, as any computer in the future will have that technology.
Do participants need access to both the internet and a telephone?
No. All of our solutions and services are delivered to your participants via a single computer, tablet or mobile device with access to the Internet.
What if I am already working with another technology company?
We can help you integrate, or provide you with any embedded code so the webcast/video can be implemented within your system. We can also provide any complementary services and solutions to create synergies with other companies.
What if I am a Technology or A/V company?
We can help you by providing you with our expertise. We can provide you with access to our data infrastructure or we can encode the video signal so you can provide new services to your clients.
Who owns the Project Management for the Webcast event?
Traditionally, we take care of all of the webcast’s project management; however, we have a flexible working approach and ultimately want to cater to your working style. Start the conversation today.
How far in advance do I need to plan for a Webcast?
For most webcasts, we recommend preparing for it 2 weeks in advance. The nature of your business objectives, however, may call for more, or less, planning and development time. Our experienced Webcast Consultant can help craft an adequate work-back schedule for your webcast.